Chiara Lorenzo

Punto Cronico

September 15, 2023

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We live in a society where the true value of time has been lost. Speed is what dictates the pace of our lives and we find ourselves overwhelmed by losing the real perception of our reality. Punto cronico was born with the idea of restoring the value of time to the garments you wear. We live in a world where everything is about producing and consuming constantly, a culture that pushes us to want more and needlessly replace things. Remembering to appreciate a selection of good quality garments will bring value back to your belongings in a world of fast fashion.